I am the person everyone comes to. Not because of my title. Because somewhere along the way, I became the resource who just... knew things.
I'm a Solutions Consultant. Have been for 22 years. And if you've ever worked in Presales, you know exactly what I'm talking about.
You're not just demoing software. You're the bridge between what your company sells and what the customer actually needs. You're translating business problems into technical solutions, pulling proof points from deals you closed six months ago, building the business case that gets the CFO to sign.
And if you're good at it — really good — you become indispensable. The tribal knowledge hub for your entire team.
Sales is an evolutionary process — one of continuous refinement across a vast, constantly evolving set of information. Every competitive objection you've handled. Figuring out how to respond to new capabilities your competitors are educating your prospects about. Every customer story you've heard or told. Every value framework you've built for a big pitch. It lives in your head — maybe some of it lives in a Google Doc somewhere. Or buried in a Slack thread from Q2. Or in a SharePoint folder that three people know exists.
That's the thing. The knowledge exists. Your team has it. Your best people have a ton of it. But nothing holds it, connects it, or puts it to work when it matters.
I spent 22 years watching great sales intelligence evaporate. Watching new reps start from zero because nobody captured what worked. Watching myself rebuild the same deliverables — company background, value hypothesis, competitive positioning, discovery questions, business case, executive summary — deal after deal after deal. Even though I'd done it a hundred times before.
Every customer engagement followed the same pattern. Start from scratch. Research the company. Figure out the bigger exec initiatives to draft off of. Generate a value hypothesis in my head, document it a bit to get the team oriented, tighten down the win themes and differentiators. Come up with a compelling set of discovery questions that don't make you sound like you're reading from a script. Then as the deal progresses — customer-facing slides, responding to competitive threats, planting landmines, building a business case model and the associated PowerPoint.
Great work. Real impact. And then it would disappear into a folder on my laptop or live on a Teams or Slack channel that nobody would ever scroll back through.
The tools that were supposed to help? They didn't.
The CRM doesn't solve this. Salesforce tracks activities, not intelligence. It's a system of record for management, not a tool that makes sellers smarter. How many hours this week did you spend entering data that actually made you better at your job?
The enablement platform doesn't solve this. It filed my best work between "2023 Assets" and "Misc." It organizes what you have. It doesn't help you understand what you need.
Battlecards don't solve this. I always found them lame. A static crutch for people without the knowledge base or situational context to actually apply competitive intelligence in the moment. You glance at a card before a call. That's not intelligence. That's a cheat sheet.
Case studies don't solve this. They take six weeks to produce, require a production cycle that involves marketing, legal, and the customer — and they're outdated by the time they ship.
None of these tools remember what your team actually knows. None of them learn. None of them help you win the deal you're in right now.
Vere is built around a simple belief: the person everyone comes to shouldn't be a person. It should be a system that captures what your team knows, keeps it alive, and puts it to work.
Here's what that actually means.
Vere is a signal engine. The static file problem — the Google Docs, the PDFs, the PowerPoints, the Slack threads — Vere solves it. Everything your team knows gets ingested, enriched, and synthesized into living intelligence. Learn something new in the field? Add a Signal. Hear a new competitor talking point? Signal. Get a new data point from a customer? Signal. The knowledge base evolves in real time, not on a quarterly refresh cycle.
Customer stories don't go stale in Vere. You add new facts and signals as customers evolve — the underlying story enriches itself, eliminates obsolescence, and stays sharp. Ripped from PowerPoints, Word docs, PDFs, call transcripts — doesn't matter. Vere ingests it all and enriches it by industry alongside the original facts.
Competitive intel doesn't sit in a static battlecard. It lives and breathes. And the real difference isn't just that it's current — it's that Vere applies it situationally. Not "here's what we say about Competitor X." Instead: "here's how to position against Competitor X given what this specific buyer cares about, what they said on the last call, and what's worked in similar deals."
Vere is a strategist. It assimilates all the facts, signals, and customer context into a value-oriented sales framework. It generates compelling discovery arcs that vault you past surface-level qualification into the kind of conversations that earn trusted advisor status. It connects your competitive positioning to the deal you're actually in — not a generic playbook.
Vere is a deliverable machine. Because it has all the context — your products, your customer stories, your competitive landscape, the deal specifics — your ability to crank out customer-facing deliverables is unmatched. Business cases. Executive summaries. RFP responses. Meeting prep. Competitive positioning decks. One click or a conversation. Minutes instead of hours.
This isn't what you get from a personal instance of ChatGPT or Gemini. Those tools are smart but they don't know your business, your customers, your competitors, or your deals. Vere does. That's the difference between a general-purpose AI and deal intelligence.
Meeting prep that used to take hours takes minutes. Business cases that used to be generic actually reflect the buyer's world. RFP responses that used to be a nightmare start with context instead of a blank page. Competitive positioning that used to depend on who you knew on the team is now available to everyone.
New reps don't start from zero. They start with everything the team has learned.
Your best SC's knowledge doesn't walk out the door when they leave. It compounds.
Deal 1 is good. Deal 200 is unbeatable.
I built Vere because I was tired of being the bottleneck. Tired of watching great sales knowledge evaporate. Tired of tools that were built for reporting instead of winning.
The AI needed to make this real didn't exist five years ago. It does now. And the gap between teams that capture and leverage their collective intelligence and teams that don't is about to become the biggest competitive advantage in B2B sales.
If you've ever been the person everyone comes to — the one who just knows things — you understand the weight of that. And you understand why it shouldn't depend on one person's memory.
Your team's best thinking deserves a system that remembers it, learns from it, and puts it to work.
That's Vere.
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